Taylor’s Swift’s Eras Tour was one of the most talked about events of 2023. As Swift traveled across the continent for the second leg of the tour this past summer, fans were thrown into a frenzy. From the Ticketmaster sales debacle to the announcement of two re-recordings of her albums, the Eras Tour was quite the adventure for her followers. Financially, the tour created a huge impact, grossing over $1 billion in sales, breaking attendance records at nearly every stadium and even helping stimulate the US economy. That said, let’s take a deep dive into it, shall we?
The tour was a perfect culmination of Swift’s versatility and kept an audience engaged and exhilarated throughout the 3.5-hour-long performance. Swift sprinkled in fan favorites among her most popular songs in the set list. This allowed her diehard fans to experience some of her most underrated songs live, the way they wanted to, while fans who weren’t such avid listeners could still know the music and enjoy the concert.
The show was structured to highlight Swift’s 17-year-long career, the genres she dabbled in and her growth as an artist. The music in Swift’s concert wasn’t just pop, it also included country, acoustic and indie/alternative songs, all enhanced with mesmerizing visuals. Each detail of the tour was precisely produced to make the experience feel majestic and draw in all types of concert-goers. It was truly a concert that was enjoyed by everyone.
Some complained that sky-high tour prices were unjustified and that her songs weren’t distinguishable enough to warrant an entire concert tour. In her defense, Swift had no part in establishing the expensive ticket prices. She had decided to have static pricing, which meant the prices would not change due to demand and be set between $49-$499. Ticketmaster, however, raised the initial prices and set up a flawed system where most tickets sold during the pre-sale.
On the bright side, the tour gave a much-needed boost to the U.S. economy, helping restore the post-Covid economy in cities where Swift performed to nearly pre-pandemic levels. Heralding another sure financial boost, fans went crazy when Swift announced at a Nashville show that “Speak Now” would be her third re-recorded album and, later in Los Angeles, that “1989 (Taylor’s Version)” would be her fourth.
Swift has been compared to other music legends who created an enormous impact like the Beatles and Michael Jackson. While some people may feel differently about that statement, all can agree that her tour has had a unique impact on fans and the world that will talked about for decades to come, just like other such legendary music moments.
Regardless of whether people are Swifties, concert goers or neither, they can’t downplay the effect that the Eras Tour has had on everyone’s lives. The seismic impact of her tour was the equivalent of an 8.3 earthquake. There is no mistaking that her tour was legendary and a breathtaking experience. Some might even say it was perfect, but all should agree it will be talked about for ages.
Editor’s Note: The film version of Swift’s Eras Tour is now available for streaming on Prime Video, Apple TV, Xfinity, Google Play and other platforms for $19.89.